Alex Milner's Marketing Portfolio

Digital Public Square | Brand Messaging & Social Media | (2024-26)

• Developed the core messaging for four major political education and advocacy projects, transforming internal notes and academic research into evergreen marketing copy (web, email, socials, ads, etc.).
• Crafted 90 social media posts and 20 paid ads, driving 10,000+ survey submissions.

MediaSmarts | Viral Marketing & Paid Ads | (2024-25)

• Led the creative process for viral marketing campaign; wrote all five paid ads, resulting in 9.9 million impressions and 72.8 thousand engagements in twenty-four days.
• Created the paid ad copy for yearly campaign, increasing year-over-year engagement (774%) and YoY click-through-rate (225%) while reducing total spending by 43.6%.

Camptown, Inc. | Marketing Operations | (2025-26)

• Developed, created, and distributed promotional materials for four annual events, driving over $200,000 in raised funds.
• Wrote case for support booklet for 2026 Capital Campaign, generating $400,000+ in grants.
• Revamped monthly e-newsletter, increasing client’s open rate (44.2%) and click-through rate (3.6%).

American Hiking Society | Graphic Design | (2026)

• Designed a twenty-page annual report for American Hiking Society’s 50th annual National Trails Day®.
• Distributed annual report to over 80,000 volunteers, five federal agencies, ten corporate partners, and hundreds of affiliated organizations.

Apex Fintech Solutions | Content Marketing Writer | (2023-24)

• Led content marketing writing projects for Apex AscendOS™, the company’s cloud infrastructure platform; aligned tech, sales, and marketing messaging for go-to-market campaigns, driving 50+ new clients and $500M+ in first-year revenue.
• Executed multi-channel content campaign with Director of Brand, delivering 300% year-over-year lead growth and $100M+ in new business.
• Managed web writing, SEO, and quality assurance projects for the company’s 2023 website rebuild, improving organic traffic by 163%.

rater8 | Content Marketing Specialist | (2022-23)

• Developed a comprehensive quarterly digital marketing strategy, leading to 10% growth in organic inbound leads for Q1 2023.
• Designed and implemented on-page Call-to-Action modules, driving record-high average pageviews per session (3.6 PPS).
• Planned and executed multi-faceted lead generation campaigns, accomplishing a 9.6% conversion rate across all mediums.
• Overhauled content creation processes, enabling the department to efficiently produce high quality blogs, emails, social posts, etc.

Market8 | Senior Copywriter | (2021-22)

• Led content marketing writing projects for Apex AscendOS™, the company’s cloud infrastructure platform; aligned tech, sales, and marketing messaging for go-to-market campaigns, driving 50+ new clients and $500M+ in first-year revenue.
• Executed multi-channel content campaign with Director of Brand, delivering 300% year-over-year lead growth and $100M+ in new business.
• Managed web writing, SEO, and quality assurance projects for the company’s 2023 website rebuild, improving organic traffic by 163%.

Blue Dot Project | Branding Consultant | (2021-22)

• Successfully pitched the startup’s name, an allusion to famed astronomer Carl Sagan.
• Served in an advisory role during the development of the brand’s initial aesthetic and design.
• Designed a Dark Funnel marketing strategy to position the company as a disruptive and innovative force in the climate technology sector.
• Contributed to the development of brand’s podcast, “Climate Levers,” enabling the company to form direct relationships with countless industry leaders.

Purdue University | Daniels School of Business

• Bachelor of Science in Marketing
  • Focus: Brand Development & Implementation
• Bachelor of Science in Management
  • Focus: Strategic Planning

Purdue University | College of Liberal Arts

• Minor in History
  • Focus: East-West Berlin in the Cold War
  • Focus: History of American Sports & Culture