Revived viral campaign drives 13.7 MILLION impressions in three weeks
Leading the content creation process, I modernized Canada’s beloved ‘House Hippo’ for two viral paid ad campaigns — driving greater year-over-year results, while reducing advertising costs.
Multi-Channel Campaign drives $500 MILLION in new customers
As the Content Marketing Writer, I executed a multi-channel campaign in coordination with the Brand Manager; led the writing process for website content, thought leadership materials, promotional emails, and more.
Non-profit launches capital campaign; raises over $600,000 in nine months
Serving as the Marketing & Development Coordinator, I oversaw Camptown’s digital marketing operations — leading strategic planning, content creation, and brand management efforts.
Social media campaigns deliver digital resources to THOUSANDS of Canadians
Leading the content writing efforts, I developed the brand messaging and social media content for four Digital Public Square campaigns, each centered on political advocacy, community discussion, and resources distribution.
American Hiking Society delivers Annual Report to 80,000+ volunteers
As the graphic designer, I created AHS’s 2026 Annual Report — providing its federal partners, corporate sponsors, and individual volunteers with an in-depth recap of their 50th annual National Trails Day celebration.